Jennie's Solo Journey Begins: Unveiling ODD ATELIER Meaning

Jennie Kim of BLACKPINK has taken a bold step towards creative independence, launching her own agency, ODD ATELIER, in December 2023.

During a recent appearance on Lee Hyo-ri's talk show, Jennie shed light on her motivations and the meaning behind the intriguing name.

Explaining her decision, Jennie revealed, "I wanted more freedom and ease for my solo activities."

While BLACKPINK's group activities remain under their original agency, Jennie sought a dedicated space for her solo endeavors.

Bringing along her trusted crew, she stated, "My long-time crew joined me on this journey. With them, I want to do all my future work without any limitations."

The name ODD ATELIER itself is a captivating reflection of Jennie's spirit.

"It contains the intention to do well even if my path is strange and different from others," she explained.

While currently focusing on her solo career under ODD ATELIER, Jennie hinted at future possibilities.

In response to Lee Hyo-ri's question about signing other artists, she shared, "The thought has crossed my mind. Maybe in the future."

Jennie's venture into ODD ATELIER marks an exciting new chapter in her career.

It's a testament to her artistic ambition and her desire to chart her own course.